More Ways to Increase Traffic to your Website
23/11/09 13:36 Categories:Increasing Traffic
Businesses have the potential to use Web 2.0 to a great advantage, as the Web 2.0 tools are of course free-to-access it leads to a huge volume of internet traffic and therefore could boost marketing to a whole new level given the correct way of doing so. Improving traffic increases the chance of selling your website because buyers prefer good traffic. There are 3 main ideas which will be explored in this article.
1. Social Networking
Facebook has currently got 11.2 million users in the UK alone, this one-sixth of the UK’s population and therefore has an unprecedented marketing potential.
The advertisement strategy suggested is ‘Pay Per Click’ (PPC). An advertisement of your online business would go onto Facebook, giving viewing to a specific niche of people which can be selected precisely to your chosen campaign. Whenever a Facebook user clicks on the CleanUp advertisement they are directed immediately to your site. You then pay for every person that has clicked on that advertisement. The benefit of this technique is that we are only paying when people are actually interested in the site, which is therefore more cost efficient.
2. Viral Video
YouTube is a networking site with many users. To upload a video is free and therefore an unlimited amount of advertisement with no extra cost is available. The uploaded video can directly link people to your site, this can be done by placing the web domain in the video and therefore will be continuously viewed. Alternately a back link can be produced in the description of the video so viewers can be directed to your site. Placing a back link in the description improves search engine optimization because Google rate YouTube as a prestigious site. In other words your website has the potential to be higher in the Google index.
3. Google Adwords
Google Adwords is a sponsored link, which would direct people to your site. Ninety percent of people in the UK who use the Internet use a search engine: with Google being one of the market leaders this is a clear opportunity to be exploited. Adsense is the opposite of Adwords where other websites who have been approved for Adsense show Adword adverts on their website. This increases traffic and conversion, traffic to sales, for your site.
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